References

Introduction

  1. The plunge

    1. Sale of Trade MeTe Ara – The Encyclopedia of New Zealand
    2. Trade Me sold for $700mNZ Herald8 March 2006
    3. Customer Acquisition Graph from Xero Annual ReportMay 2008
    4. Xero (XRO.NZ) – Thoughts on ValuationClare Capital3 October 2013
    5. MYOB founder buys into rivalSydney Morning Herald7 April 2009
    6. MYOB shareholders vote down options allocationSydney Morning Herald25 April 2008
    7. Ryan BakerTwitterJuly 2020

      In March we committed to preserving everyone's job @Timely, even though cash was tight and we didn't know what the impact of lock-downs would be. The approach was: for all of us to be affected a little so that none of us had to be affected a lot.

  2. Polished rocks

    1. Eric BinaWikipedia

Part 1: Build

  1. Once upon a time

    1. The Power of Twoby Joshua Wolf ShenkThe AtlanticJuly/August 2014
    2. Mojito island is a mirageby David Heinemeier Hansson37signals Blog21 September 2009
    3. Screenshot of Flathunt (under development), 1999
    4. David Randal with Flathunt banner, Lake Tekapo, 2000
    5. FlintstoningUrban Dictionary17 October 2017
    6. Infotech Weekly clipping6 March 2000
    7. Michael CardenTwitterMay 2010

      #YouCantStearAShipThatsNotMoving thanks @rowansimpson [https://rowansimpson.com/2010/05/10/learning-from-flathunt/]

    8. The right time to take on investors37signals Podcast13th May 2010
  2. Survival of the fittest

    1. 300directed by Zack Snyder
    2. AgogeWikipedia
    3. TVNZ job cutsNZ HeraldMarch 2024
  3. The seat of our pants

    1. Screenshot of Trade Me, 2000
  4. The pit of success

    1. Screenshot of Trade Me, 2001
    2. Deep Spacenigelstanford.com
    3. Don't Call Me A Userby Jimmy GutermanO'Reilly Radar(via Internet Archive)5 June 2007
    4. Don't Make Me Thinkby Steve Krug
    5. The pit of successby Brad Adams2 October 2003
    6. Desire pathsWikipedia
    7. Cartoon by Hugh MacLeod, 2006
    8. The Secret of Apple DesignMIT Technology Review(via Internet Archive)May/June 2007
    9. Trade Me 'Only turkeys pay for classifieds' billboard, 2000
  5. Hello, world?

    1. Peter AndreaeSchool of Engineering and Computer Science – VUW
    2. NCSA MosaicWikipedia
    3. MIDIWikipedia
    4. Atari 2600Wikipedia
    5. BASICWikipedia
    6. Steve Jobs: The Next Insanely Great ThingWired(via Internet Archive)4.02, 1 February 1996
  6. On a wet Wednesday in Slough

    1. Wet WednesdayUrban Dictionary22 August 2007
    2. Archived copy of OldFriends.co.nzThe National Library of New Zealand
    3. Back to the futuredirected by Robert Zemeckis
  7. The company we keep

    1. Paul BassatTwitter10 December 2016

      Boring people focus mainly on the past, restless people focus on the future and content people focus on the present. The lucky ones are the content ones but the restless ones change the world.

  8. Flailing

    1. John RuskinWikipedia
    2. Lonely on the Mountainby Louis L'Amour
    3. Kent Beckreferenced by James Clear in the 3-2-1 newsletter

      By far the dominant reason for not releasing sooner was a reluctance to trade the dream of success for the reality of feedback.

    4. Faster Pussycatzeldman.com19 October 2007
    5. Hell Yeah! or NoDerek Sivers
    6. Apple CEO Tim Cook in the Hot Seat at DAll Things Digital29 May 2012
    7. The 'Busy' Trapby Tim KreiderNew York Times30 June 2012
    8. Apple IWikipedia
    9. Apple I
    10. 6 steps to plan and develop a successful MVPby Antonio DuarteCheesecake Labs12th December 2016
    11. The mechanical efficiency of front crawl swimmingby H M Toussaint, W Knops, G De Groot, A P Hollander1990
  9. Measure everything

    1. Munjal Shahformer founder and CEO of like.com, in a now-deleted 2007 blog post

      Launching a new site is like becoming the owner of a brand Russian nuclear power plant. You have a ton of dials with labels you can’t read. The only dial you can read is the amount of electricity (in our case revenue) and the temperature of the nuclear core (in our case number of clicks you are sending to merchants).

    2. 21 Dog Yearsby Mike Daisey
    3. Ghostbustersdirected by Ivan Reitman
    4. Growth hacking: leading indicators of engaged usersby Richard Price(via Internet Archive)30 October 2012
    5. Vanity milestonesby Chris Dixon11th September 2012
    6. The Lean Startupby Eric Ries
    7. Lean Analyticsby Alistair Croll & Benjamin Yoskovitz
    8. Factfulnessby Hans Rosling
    9. Source: Strava
  10. The server runs the business

    1. Things You Should Never Do, Part IJoel on SofwareApril 2000
  11. Going once, going twice ... sold

    1. Telecom axes loss-making Ferrit websiteNZ Herald12th January 2009
    2. Publisher tipped in bid for Trade MeNZ Herald20 December 2005
    3. Family claims largest ever Lotto prizeStuff(via Internet Archive)8 April 2008
    4. Trade Me team, circa 2006
    5. Kunal Shah: Core Human MotivationsKnowledge Project Podcast
    6. Quest Software Acquires AftermailQuest Software5 January 2006
    7. Ultra IronmanWikipedia
  12. Baa Camp

    1. Foo, what a scorcher!by Russell BrownPublic Address5 February 2007
    2. Kiwi Foo Camp, alias Baa Campby Juha SaarinenGeekzone9 February 2007
    3. Geeks gather to share, network and playby John BallingerComputerworld(via Internet Archive)13th February 2008
    4. Pacific FibreWikipedia
    5. Browser warsUnlimited(via Internet Archive)7 April 2011
    6. Trade Me Browser Stats for Decemberrowansimpson.comJanuary 2007
  13. Perception vs Reality

    1. Strong Opinions weakly heldby Paul Saffo(via Internet Archive)26 July 2008
    2. Obama's WayVanity Fair11th September 2012
    3. Audi TTWikipedia
    4. Faraway, so closedirected by Wim Wenders
  14. Honestly?

    1. I fooled the referee into disallowing Frank Lampard's goalGoal.com(via Internet Archive)29 June 2010
    2. Startup lies companies tell youCNN(via Internet Archive)
    3. Merchants of Doubtdirected by Robert Kenner
    4. Position on sugar taxesNZ Beverage Council(via Internet Archive)
    5. TruthinessWikipedia
    6. The Word: TruthinessColbert Report
  15. Aluminium man

    1. Overcoming ProcrastinationStevePavlina.com28 February 2005
    2. Gritby Angela Duckworth
  16. Overnight success

    1. It's not exponential, it's sigmoidalby Tim O’ReillyO’Reilly Radar(via Internet Archive)
  17. Getting lucky

    1. WebvanWikipedia
    2. A Realistic Wellington Calendaradam.nz20 September 2014
    3. Steve Jobs: The Next Insanely Great ThingWired(via Internet Archive)4.02, 1 February 1996
  18. The triple threat

    1. Experimental Errors and Uncertaintyby G A Carlson(via Internet Archive)
    2. Douglas AdamsLife, the Universe, and Everything

      The Guide says there is an art to flying […] or rather a knack. The knack lies in learning how to throw yourself at the ground and miss.

    3. Thinking in betsby Annie Duke

Part 2: Invest

  1. Nothing

    1. How Not To Dieby Paul GrahamAugust 2007
  2. Leap of faith

    1. The Venture Capital Secret: 3 Out of 4 Start-Ups Failby Shikhar GhoshHarvard Business Review19 September 2012
    2. Benedict EvansTwitter22 January 2015
    3. AwarenessStuff White People Like(via Internet Archive)23 January 2008
  3. How to scale

    1. KiberaWikipedia
    2. M-PesaWikipedia
    3. TriageElectric Fence
  4. Decaffeinated

    1. Entrepreneurs buy into point-of-sale firmby Tom Pullar-StreckerStuff23 August 2010
  5. Show me the money

    1. Ramen Profitableby Paul GrahamJuly 2009
    2. Surviving The Sharksby Sacha JuddMicrosoft TechEd2014
    3. The Bed of Procrustesby Nassim Nicholas Taleb
    4. Kiwianaramaby Nick Houldsworth(via Internet Archive)
    5. The Vend engineering team, circa 2010
    6. I started at Vendby Nick HouldsworthLinkedInFebruary 2024
  6. Being founder centric

    1. Trade Me set to acquire BookItScoop12th January 2010
    2. Being founder centricrowansimpson.com4 December 2011
    3. Venture Fund Economicsby Fred WilsonAugust 2008
    4. Becoming an Entrepreneurby Matt Mirales(via Internet Archive)21 March 2010
  7. How to pitch

    1. How to convince investorsby Paul GrahamAugust 2013
  8. Rocket fuel

    1. Tan TrackOnly Melbourne
    2. Erply Raises $2.15 Million Series B Led By Redpointby Colleen TaylorTechCrunch24 May 2013
  9. Singapore Ya La

    1. SinglishWikipedia
    2. BLOCK71National University of Singapore
    3. Intuit QuickBooks to acquire TradeGeckoTrade Gecko Blog(via Internet Archive)August 2020
    4. The only thing that mattersby Marc Andreessen25 June 2007
    5. GitLab CEO: 'Remote work is just work'by Sid SijbrandijFortuneJune 2022
  10. How we win

    1. Secret Tesla Motors Master Plan (just between you and me)by Elon MuskTesla Blog(via Internet Archive)2 August 2006
    2. Master Plan, Part Deuxby Elon MuskTesla Blog(via Internet Archive)20 July 2016
    3. Timely board of directors, 2014
    4. The Three Machinesby Brad FeldJanuary 2017
    5. Lean Analyticsby Alistair Croll & Benjamin Yoskovitz
  11. Break points

    1. Advice, like youth, probably just wasted on the youngby Mary SchmichChicago Tribune(via Internet Archive)1 June 1997
    2. Vend team photo, Christmas 2012
    3. Perry Hughes from the Vend customer success team, dressed as a cactus for a recruitment video.
    4. A beginner's guide to video call etiquetteby Rowan SimpsonNZ Herald23 March 2020
    5. Rowan SimpsonTwitter2014

      Stop thinking that capital is the constraint to more high-growth kiwi companies. Every company I'm invested in can't hire enough people.

    6. Stewart BrandTwitterDecember 2015

      This present moment used to be the unimaginable future.

  12. A blessing and a curse

  13. Inconvenient values

    1. Kim GoodwinTwitterApril 2019

      They’re not really values unless you apply them when it’s inconvenient. More of this, please.

    2. S-1 for Fastly, IncSEC19 April 2019
    3. Hope is not a methodby Gordon R. Sullivan
    4. Is Your Greatest Strength also Your Biggest Weakness?The Colourful Principal(via Internet Archive)16 November 2013
    5. Working Together ApartTimely Blog(via Internet Archive)June 2017
  14. Feedback loops

    1. After-event reviews: drawing lessons from successful and failed experienceby Shmuel Ellis and Inbar DavidiJournal of Applied PsychologySeptember 2005
    2. The Winners Bibleby Kerry Spackman
  15. The roller coaster

    1. Silver girl Sarah Walker conquers her fearby Mark GeentyStuff12th August 2012
  16. Long enough

    1. Randi ZuckerbergTwitter9 December 2011

      The entrepreneur's dilemma: Maintaining friendships. Building a great company. Spending time w/family. Staying fit. Getting sleep.

    2. Work, Sleep, Family, Fitness, or Friends: Pick 3by Jessica StillmanInc.com4 February 2016
    3. Elite Athletes Don't Sleep As Much As You Thinkby Alex HutchinsonOutside20 July 2021
    4. Regrets of the Dyingby Bonnie Ware
    5. Life is longby Elliott Hauser
    6. Life is shortby Paul Graham
    7. This column will change your life: the joy of missing outby Oliver BurkemanThe Guardian17 October 2014
    8. Look Who’s Talkingby Howard RheingoldWiredJanuary 1999

Part 3: Grow

  1. Callaghan, revisited

    1. The truth about inequality in New Zealandby Andy FyersStuff17 January 2017
    2. It's not easy seeming greenThe Economist23 March 2010
    3. 100% Pure Fantasy? Living up to our brandby Matt StewartStuff1 December 2012
  2. The dust cloud

    1. Do-Re-MiGenius
    2. NZ tech sector now third biggest exporterRadio New Zealand18 October 2017
    3. Strong exports lift top 200 high tech firmsBeehive (press release by Minister David Parker)24 October 2018
    4. Why Software Is Eating The Worldby Marc AndreessenThe Wall Street Journal20 August 2011
    5. What Jacinda Ardern misses in hopes of tech rivers of goldby Kate MacNamaraNZ Herald22 November 2020
  3. Growing an ecosystem

    1. Roosevelt's 'The Man in the Arena'by Erin McCarthyMental Floss23 April 2015
    2. Three new accelerators in 2017Beehive (press release by Minister Steven Joyce)7 October 2016
    3. Real World Impact Measurementby Kevin Starr & Laura HattendorfStanford Social Innovation Review2012
    4. How we fundMulago Foundation
    5. The Game of Life, The Value of Hacks, and Overcoming Anxietyby Seth GodinTim Ferriss Podcast, Episode 47629 October 2020
  4. Intensive care

    1. Craig WalkerTwitter1 May 2021

      15 years ago today I started writing some code for a new startup that hoped to help small businesses by giving them clarity on their finances, saving them time, boosting their cashflows & empowering their advisors. That startup became [@xero] – with pic of the first Xero 'office'

    2. Xero’s first office – Craig Walker1 May 2006
    3. Mike Tyson explains one of his most famous quotesSouth Florida Sun SentinelNovember 2012
  5. Make it rain

    1. Tom HardingTwitterMay 2014
    2. Make it rain
    3. I love it when people just say what they think, no holds barredNZ Tech Startup Eco-system group on FacebookJune 2014
    4. Dave Moskovitz named New Zealand’s 2018 Arch AngelAngel Association of New ZealandNovember 2018
    5. Law of JanteWikipedia
    6. When Intentions Go Publicby Peter M Gollwitzer, Paschal Sheeran, Verena Michalski, and Andrea E SeifertJournal of the Association of Psychological Science2008
    7. The Lean Startupby Eric Ries
    8. Do startup accelerators work in NZ?by Richard MacManusNewsroom
  6. The engine & the tender

    1. Tech Insights 289 – VC & PE Funds RaisedClare Capital Tech InsightsMay 2023
    2. Elevate NZ Venture FundNZ Growth Capital Partners
    3. NZVIF guilty of ignoring mandateby Tom Pullar-StreckerStuff28 March 2012
    4. Aspire NZ Seed FundNZ Growth Capital Partners
    5. What does it take to raise capital, in SaaS, in 2018?by Christoph JanzMedium18 February 2018
    6. Blackbird Spreads Its WingsBlackbird16 October 2019
  7. Startup theatre

    1. McCaw's Last Standby Gregor PaulNZ Herald24 June 2015
    2. Chasing Greatdirected by Justin Pemberton, Michelle Walshe
    3. The Fun Scaleby Kelly Cordes24 October 2014
    4. Rock 'n' Roll Jediby Steve MarshDelta Sky Magazine(via Internet Archive)March 2013
    5. Cultural Sector Innovation Fund: Te Urungi Innovating AotearoaMinistry of Culture & Heritage(via Internet Archive)1 April 2021
  8. Diworsification

    1. DiworsificationInvestopedia
  9. Flounders' Club

    1. Flounders' Club patch
    2. Duelling DJsSacha Judd
  10. Small island

    1. Doing Business ReportWorld Bank2020
    2. Digital Skills SurveyScoopFebruary 2021
    3. The curious world of New Frontiersby David FarrierThe Spinoff29 January 2020
  11. The best time to plant a tree

  12. Fast forward

    1. Timely lands $7m investmentby Chris KeallNBR11th November 2017
    2. Vend completes $13m capital raiseby Campbell GibsonNBR22 December 2016
  13. Descending Everest

    1. An Exists Strategyby Natasha LampardOffscreen Magazine
    2. NZ Inc. StrategiesNZ Trade & Enterprise(via Internet Archive)
  14. Hugh, from Tinaru

    1. Tech Insights 105 – Revenue and Salary per EmployeeClare Capital Tech InsightsNovember 2018
    2. NZ Export Awards(via Internet Archive)
  15. The silver bullet

Epilogue

  1. All that glitters

    1. Cocodirected by Lee Unkrich
    2. The World According To Bill Murrayby Jacob StolworthyEsquire(via Internet Archive)21 September 2015
    3. Why Do You Want To Be Famous?by Scott Barry KaufmanScientific American4 September 2013
    4. Reasons Not To Become Famousby Tim Ferriss2 February 2020
    5. Dr Emily AnhaltTwitter4 December 2021

      Lies we tell ourselves: I shouldn't care what people think of me. Of course you care. We all do. It's the most human thing there is. It's actually important to consider others’ perspectives of us. Just don’t forget those perspectives are heavily influenced by their own 💩.

    6. The Half-life of Happinessby Paul J Gertler, Raimundo Undurraga & Sebastian GalianiVox21 July 2015
  2. Ka mua, ka muri